7 Tips to increase the profitability of your trade fairs

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Trade fairs are a great showcase for companies, who come to these events to show their products and services, boost their brand image within their sector and attract new clients. Your sales and marketing teams may have many different objectives to meet at a trade fair, but to meet them they must take into account many different aspects both before and during the event.

A trade fair takes months to prepare and takes place in just a few days, but its benefits can last for years . That is why nothing should be left to chance and all possible aspects should be taken into account.

You may be wondering how you can make your trade fairs profitable so that brazil email list your budget outlay is not in vain. You've come to the right place! In this post we show you a series of tips that will help you make the most of your presence at trade fairs. Take note.

How to make my trade shows profitable: 7 essential tips
What are you going to learn in this article?

Tips before attending a fair
Tips to make the most of my presence during the trade show
What should I do once an appointment of this nature has concluded?
What should I consider before attending a trade fair?
1. Set clear, measurable and realistic goals
According to the newspaper Cinco Días , before deciding whether to attend a trade fair event, we must “ determine the objectives to be achieved and check whether the design of the event meets these objectives.” These goals must be explained clearly and specifically, be measurable and scheduled , and, above all, realistic.

If it is our first time attending a particular fair, it can help us to attend as visitors beforehand and to survey companies similar to ours to obtain information about business opportunities , the organization, etc.

2. Promote your participation in the fair beforehand
This aspect is very important, since the traffic of potential clients depends on our previous effort in promoting our presence and giving them reasons to visit us . Some ideas to spread our participation :
Hire advertising in specialized press
Registration in the exhibitor catalogue
Posters and billboards at the fairground
Intensify contacts with the press
Send personalized invitations
Publish our participation on our blog, website and social channels
Send newsletters to our buyer personas with content related to the fair
To learn more about how to prepare your participation in a trade fair, visit this article on industrial fairs
How to make my presence at the fair profitable
3. Select the right staff and train them
The magazine Emprendedores points out that “ 80% of what a visitor remembers about a fair is related to the staff . Their selection and training are crucial to achieving the objectives.”

For this reason, we must send the right team to an event of this magnitude, with communication skills and previous experience in trade fairs, and train them if necessary.

“Concentrating an intense volume of work in a few days requires adequate preparation of our staff. […] The ideal is to work 3 hours and establish rest periods of an hour and a half” – Emprendedores magazine
4. Create a contact database as detailed as possible
A first step is to collect business cards, but the best thing is to fill out contact forms that contain as much information as possible about the visitor, from the name and company to the product they are interested in or the competitors they work with.

5. Boost your positioning on the Internet and Networks
Trade shows are the perfect excuse to send out press releases, conduct interviews and get media coverage of the event.

They are also useful for interacting on social media with other participating companies, attendees, the media and the organization itself, using the event's own hashtag (if it has one) and monitoring everything that is said on social media about the event.