Egocentrism is a human characteristic, especially for those with a certain status. Include in your mailings an appeal to each client by name, address them personally, and you will see that sales have increased, seemingly without any particular reason. Sending congratulations and pleasant bonuses to consumers on their birthday is also effective in marketing psychology. Example: an online library gives the user free access to a specific number of books.
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Top 15 Books on Psychology in Marketing
"Hacking Marketing: The Science of Why We Buy" by Phil Barden
Barden talks about consumer Reason to Choose Our Database Service behavior through the prism of modern decision-making science, about the factors influencing the purchase decision using the example of individual brands and services, analyzes the buyer's consciousness at the moment of making a decision about a transaction. The book pays attention to modern scientific research in the field of marketing.
"Marketing Dracula. The Art of Making Money on Human Fears", Igor Kozulya, Sergey Pavlov
The work is addressed to sales managers, marketers, directors and those who suffer from any phobia. The book includes many interesting and useful examples from practice.
"Marketing by Love. 70 Ways to Win a Client's Heart Forever" by Andrey Pometun
The book provides over 70 powerful marketing tools for use here and now. They are suitable for both the individual buyer and the large investor.
Hooked: How to Create Habit-Forming Products by Nir Eyal
The book examines a process that includes four stages that allow you to influence the formation of buyers' habits. It is of interest to marketers, businessmen, designers - everyone who is interested in the patterns of consumer behavior. The book examines the process of forming stable habits, describes the actions that allow you to make a product attractive to the buyer.
"The Age of the Client" by Maxim Potashev
The book attempts to comprehensively assess the process of forming relationships between the seller and the buyer. Based on 20 years of practical experience, the information that every company should know about its target audience, sources of obtaining relevant information, ways to increase consumer loyalty, proper administration of retail outlets, and support services are examined. Particular attention is paid to methods that allow achieving the highest possible quality of customer service.
"Psychology in Marketing. Cool-Brand-Strategy", A. Lebedev-Lyubimov
The book examines psychological methods of organizing marketing campaigns, including the Cool-Brand strategy. The publication is addressed to psychologists-economists, marketers, advertisers, businessmen, managers interested in psychology, researchers and students of higher educational institutions in the relevant training profile.
"Psychology in Marketing. Cool-Brand-Strategy", A. Lebedev-Lyubimov
"Psychology of Marketing and Advertising" by Klaus Moser
The work provides an assessment of the patterns of marketing and advertising psychology from the famous Klaus Moser. Such integral components of product promotion tools as price, sales promotion, personal sales, social connections, segmentation of the target audience and market, and other elements are considered. Moser's attitude to the psychology of marketing and advertising will be interesting both to specialists and to anyone interested in this topic.