In times of crisis like the one we are experiencing, the main brands in the mass consumption sector must
strive to win the battle against white label brands in the minds and cars of consumers.
The strategy that these companies adopt in the online channel can be fundamental. For this reason, García Baquero has
decided to rely on the experience that the Genetsis agency has accumulated over 10 years in this medium,
working for the main brands in the food and mass consumption sector.
Genetsis will be in charge of the design chinese overseas america number data and development of the new corporate and relational communication platform
for this company García Baquero has selected the company. The proposal was presented by this agency due to its
strategic capacity, the scalability of the project and the modern and innovative design, in line with this company.
As a first step, Genetsis will work on the creation of the new corporate website for García Baquero, which
will lay the foundations for future promotional and relational mechanisms of the brand.
As objectives of this first phase of the project, Genetsis has set itself the goal of modernising the image of this
company on the Internet by offering a new structure and informative content, contributing to the knowledge of
the different García Baquero products. In addition, through the company's new corporate website, it
seeks to identify and approach the recipient of its communication actions in order to improve the level
of relationship between the brand and its target audience.
Genetsis, which also provides e-marketing consultancy services for García Baquero, will develop
this new website in three different languages (Spanish, English and German). The agency team responsible for
this project is headed by Ramón Loarte, Business Development Director; Paloma Velázquez,
Account Director; Ana Palacios, Account Supervisor; Xana de Caso, Account Executive; Manuel
Pérez Valero, Executive Creative Director; Luis Pablos, Technical Director; Cristina Herranz and Manuel Romero, in
the areas of writing and design, respectively; Nicolás Munsch, Javier Martín and David Martínez, in
Front End programming; Fernando Matesanz, Israel Domínguez and Mauricio García, in Back End programming;
and Diego Martínez, as DBA (Data Base Administrator).