When does Content Marketing start to yield results?

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Content Marketing is a trend that is here to stay in the face of new market behaviour models . Currently, many companies are using it and are seeing their business figures increase. But, why is this?

We all know that traditional marketing is based on the concept of Outbound Marketing , which consists of persuasion and carrying out advertising campaigns. However, with the Internet and digital media, this strategy has been forced to take a 360º turn. Nowadays, users are looking for greater privacy, autonomy and less interruption, which is why they turn to the Internet to find answers to their needs, fleeing from aggressive sales.

Ultimately, Content Marketing is about delivering valuable information that inspires credibility and establishes the company in a position of authority . Companies must motivate their potential customers to sign up for usa email list newsletters to receive quality information, and then they will have to work on this relationship to convert them into loyal customers of their brand.

Once the basis is clarified, we can take a step further and ask ourselves the question:

When does it start to give results?
Unfortunately, there is no definitive answer to this question and the most correct way to answer it would be “it depends” . So you might ask yourself… what does it depend on? -as the song by Jarabe de Palo said-.

It depends on the type of company and the content published. It is true that the estimated period for receiving results is between six and nine months , but there will still be companies that see the results before this period and others after.

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What impacts content marketing results?
Goals
Time and budget
The strategy
Frequency of posting content
Content promotion
Content quality
The market
The economy
The competition


How can we accelerate our results?
First, we need to define our goals and determine our strategy: We must choose the objectives that make the most sense for our brand.
The second step would be to evaluate our resources: We have to be aware of the time and money we can dedicate to content marketing and consider the alternative of outsourcing.
Thirdly, you need to create quality content.
Once we have the content, we must establish the frequency of publication: We must publish regularly to keep our audience active and interested.
Fifth, we must spread the word: Use the tools that the Internet provides us, such as Social Networks, to promote our content and reach the largest possible audience.
And last but not least, we need to decide on the measurement criteria.
Content Marketing is a compounding strategy , meaning that the more high-quality content we create, the more it will be shared by Internet users. Similarly, the more our content is shared, the larger the audience and the more traffic will increase.

We must also be aware that the results are not linear , but will vary over time. There will be months when we will see large peaks and others when we will see a decline. The important thing is to stick to our strategy and be a little patient. But for how long? Just as we advise to remain calm and rational in our expectations, we also suggest that if performance drops for several months, perhaps it is time to readjust our strategy.