Navigation links.
Contextual links.
And this is what they mean:
1.- Internal navigation links
Navigation links generally make up the main navigation structure of a website.
They are often implemented site-wide and have the primary goal of helping users find what they want.
You will find them in the main menu of a site:
Internal Navigation Links - Mango Main Menu
Or in the footer of a site:
Internal links Sephora footer
Or in a sidebar, as in Amazon's case:
Amazon Sidebar Internal Links
They are in each of these places to make the customer journey as easy as possible.
2.- Contextual internal links
Contextual internal links are usually placed within the main body content of a page.
An e-commerce website, for example, could include links like this:
Contextual internal links Balay example
Links within the text that point to other relevant pages are known philippines number list as contextual internal links.
In our guide on how to use SEMrush , you'll see links to relevant pages in the body copy:
Contextual internal links to relevant pages
Pay attention to the prestige and average number of clicks your contextual links are acquiring and don't forget to analyze how intuitive your navigation links are to offer the greatest value to your website.
A clear and concise contextual internal link with natural anchor text, for example, can simultaneously show relevance between pages and pass PageRank if the source page is authoritative.
Understanding the functions of these different types of links and how they are displayed to users can help you get the most out of your internal linking strategy.
Learn how to audit the internal links on your website
There is a high chance, unless you are working on a completely new website, that there will be some degree of internal linking.
Even if you lack strategic thinking.
Before making key decisions about your new internal linking strategy, you need to know where you stand right now.
To do this, head over to the SEMrush Site Audit tool and enter your domain:
Internal links Site audit Access
One of the thematic reports available through the Site Audit tool is the Internal Linking report:
Internal Links Site Audit Report Internal Linking