It goes without saying that your content should be fresh, snappy, amusing, and easy to share. Image Source: Instagram A word of advice: visual content is 40 times more likely to be shared than written material. People won’t watch your video unless it guarantees something special, given the market’s ever-shrinking attention span of users. You can use previous ephemeral content to re-engage users by creating a series of content for users to look forward to.
For example, if you’re in the smart home technology industry, creating a “live” series for your argentina phone number data followers to see how they can easily install your products is an excellent way of keeping people engaged. If you’ve noticed regular viewers, reward them with something for their loyalty. This could be anything from a shoutout to money off their next order with you. Doing this encourages others to continue watching and again instills that feeling of FOMO.
4. content is that because it’s so raw and honest, you can afford to make minor errors, and the odd “ummm” in a video can be easily forgiven. Take advantage of this! If you’ve got something exciting happening behind the scenes, let your followers see and become a part of it all! Whether it’s a new product landing on your shelves or welcoming a new member of staff to the team, getting your followers involved will help build up brand loyalty and make them feel like they’re a part of the team too.