Kipling staged competition drives OMO

[aminaas1576]

One of the most difficult points for brands to promote OMO omni-channel sales is "how to get store personnel to cooperate in promoting it." Within three months of adopting the Omnichat OMO system, Kipling successfully increased the proportion of friends "bound to store staff" in LINE's official account to more than 35% !

This article is to take a look at how Kipling formulates a phased OMO execution strategy, how to successfully establish a consensus of "one heart online and offline", and the gains after promoting omni-channel sales.

Kipling stores are located all over Taiwan, and the store staff range from young to senior.

After the epidemic hit, Kipling decided to promote OMO. In addition to communicating the new direction and speaking out with confidence at all-staff meetings, he also conducted actual online system operation korea email list training, and often conducted one-on-one operation demonstrations during store visits in the district.

Complete education and training to familiarize store personnel with how to use the OMO system.

Kipling's marketing team also held a store counter competition to encourage store colleagues to actively promote customers to join LINE and designated store counter services, gradually laying a solid foundation for omni-channel sales.

Contest based on "LINE friend number target, designated store counter service number"
This September (2021), Kipling launched its first store cabinet competition.

Set a goal of "Total Number of Kipling LINE Official Account Friends" that all colleagues need to achieve together. After reaching the target, all store colleagues in the top 3 stores with the highest "Customer Designated Stores" can receive any Kipling product as a reward.