How to Use Humor in Email Marketing?

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Are you the type of person who enjoys wearing pajamas while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from an AI service for copywriters, you can go pants-free — as long as you stay seated during Zoom calls, of course.

This email is a great example of using humor in an email why choose vk database marketing campaign. It’s relevant, accessible (who doesn’t have a Zoom meeting these days?), and lighthearted enough to be relevant. But what exactly makes humor so effective at getting recipients to open an email and click? Read on to find out.

Two Reasons to Use Humor in Email Marketing Campaigns
Companies use email marketing to raise awareness, identify potential customers, and convert them into clients. But smart brands combine it with humor—the most positive and powerful emotion—to make their company recognizable.

Using humor in email marketing can help attract attention, improve brand reputation, and influence purchasing decisions. It has been proven that customers like brands with friendly staff who meaningfully engage with their audience.

Here are two clear reasons why you should use humor in your email campaigns:

Humor evokes an emotional response
When you write content that evokes emotion, your digital marketing strategy becomes more successful. Among all emotions, humor is one of the most effective ways to evoke a positive response from your audience because it brings your brand closer to your target market.

Just as a funny story shared between friends or colleagues can strengthen relationships, a joke can create a connection between your brand and your audience. People love people and brands that aren’t afraid to laugh at themselves, and when you use humor, you make your brand less anonymous and more human. This builds trust in your business.

Humor increases brand recognition
Humor provides positive emotional experiences. And it goes without saying that positive impressions are remembered more often than neutral ones. In fact, it has been scientifically proven that humor improves memory even in those who are initially inclined to it.

Using humor in your marketing campaigns also allows your brand to stand out from the competition.

Think of some memorable advertising campaigns that you found appealing. I can give you a couple of funny examples.

How to Make Humor Part of Your Email Marketing Strategy
What is the difference between a person telling a joke and a brand doing the same? A person has one goal - to entertain, while a brand needs to entertain and connect the joke with its brand image.

To be effective, humor must be applied consistently across all of your brand's content. This includes your web content, blogs, and copy in your emails.

To use or not to use humor?
Humor is obviously subjective. If you tell a joke to 100 people, some will laugh. Other people won't get the joke.

You're going to have a hard time selling to someone who doesn't get your jokes. You're pushing those people away, and I feel like that's what John Caples was getting at.

However, companies can successfully use humor to attract an interested audience. Humor can also be used to increase sales, as demonstrated by the Harmon Brothers example.

There are two keys to using humor in marketing:

You need someone funny on your team: While most people can crack jokes at home and at work, you need someone who can write them and make readers laugh out loud. If you don't have enough funny people on your staff, hire a freelance comedian or team to help you write funny copy.
You need to decide if humor is right for your niche: Nowadays, you need to be sensitive to the humor you use, as some sectors may find your jokes offensive. This can have disastrous consequences for your brand.
In some contexts, humor is inappropriate. Likewise, you shouldn't joke about certain topics unless you want to offend a lot of people. For example, religion and politics.

When and where to use humor?
Humor works well at every stage of the funnel. You can use humor and engaging copy to grab your audience’s attention at the awareness stage. And it’s equally important to increase customer loyalty at the retention stage.

Summing up
Brands are using humor in their email marketing strategies to build deeper relationships with customers. As you can see from the examples above, an emotional connection will help you build a strong connection with your audience and increase your brand awareness.

There are some niches where humor is clearly inappropriate. If you run a crematorium, I would recommend avoiding comedy. However, most niches can incorporate humor into customer interactions. The first thing you need to do is decide how often and when it is appropriate to use humor in your business. Make sure you have clear guidelines because humor is subjective.

The key to using humor in your email marketing is to think of your customers as friends and speak to them in a casual tone. Good luck in tickling your consumer's nerves!