The name of the game is “awareness”, as it gets your business into gear to provide the best content possible. 2. Do a Content Audit Before you can move forward in creating a strategy, you have to know exactly where you stand with your content. And that means performing a content audit. Many brands shy away from this process. Looking in the mirror and assessing what you see can prove difficult, after all.
But it’s necessary. It’s revealing. It’s revolutionary. In fact, 65% of brands that show great success in chile phone number data the content marketing world do their content audits at least two times per year. So, you know that it’s worth the time and effort it takes. Take a deep breath, be brave, and just see what you’ve already put out into the world. To complete an honest assessment of your current content, you must first lay it all out in front of you.
online tool to grab a snapshot of all your content. Put it all in a spreadsheet, so you can take notes as you go. An organized approach will pay off in the long run. Add all the key ranking factors for each piece of content into their own columns. Keywords, header tags, meta titles, meta descriptions, content purpose, buyer’s journey stage, and links should all be present and accounted for.