Don't believe everything you're told! Some people still believe that a company's presence on the Internet is not necessary. And some people think that beautiful photos and loud headlines are enough for promotion.
Here is our ranking of the most common misconceptions from the world of Internet marketing, which are still perceived as truth, but are mortally dangerous for your budget.
Myth 1. “Just a website is enough”
That is, you just make a website and that's it, you don't need to do anything else? Unfortunately, it doesn't work that way. It's like buying a vacuum cleaner and thinking that now the apartment will be clean from the very fact of its purchase.
You have dozens or hundreds of competing companies, and each of them has a website that has been working for a long time. And most importantly, it sells consistently. And you know what? Your competitors invest a lot of money in it. And your website simply exists somewhere in the vast expanses of the Internet.
Backlinko conducted an turn leads into sales with overseas chinese in worldwide data interesting study, which found that only 0.78% of users go to the second page of search results.
Conclusion: if you are not at the top, consider that you are draining your budget down the drain. No one will go to look for your site on the third page. What can I say, today few people scroll to the end of the first page…
Therefore, in addition to the site itself, you need a strategy for its promotion: SEO optimization, content marketing, social networks, or all of this taken together. A comprehensive marketing plan that will raise your site to the top of search results. This is the only way you can recoup your investment.
Just a website is enough
Myth 2. You can advance without a budget
Theoretically, it is possible. But when it comes to practice, it turns out that quality Internet marketing requires a whole staff of employees.
Are you ready to write articles yourself? And who will do the technical setup or SEO optimization of the site? And SMM promotion? And who will set up personalized email newsletters?
Algorithms are being improved. Search engines look at how well a site satisfies user requests, what its presence in search is (marketplaces, maps, third-party resources). This requires the work of a competent specialist, and sometimes more than one.
Search Engine Algorithms
The same applies to texts. If earlier it was enough to simply write tags, set up cross-linking and add more keywords, today this is not enough.
Content marketing is the leader among other promotion methods, and it requires large resources and considerable financial investments. The text for promotion should not only be unique, but also interesting, lively, and most importantly – useful. And believe me, such text is not created in one day. And it cannot be cheap.
Research conducted by Demand Metric has shown that content marketing generates 3x more leads than traditional marketing , while being 62% cheaper .
More than 70% of users do not trust advertising, but prefer to read useful blogs of company experts. And 60% of these users will not buy anything at all if they did not find information about the product on the Internet and on the company's website.
Add to all of the above paid advertising, which will still require a certain budget. So if you want targeted traffic, sales and brand awareness, be prepared to pay.
The good news is that you can start with low-budget promotion methods. But if you want a range of services and a personalized strategy, choose a proven agency.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
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