It refers to the information architecture in organizing and structuring the content in a simple way so that the user can easily locate it when interacting with our newsletter. It prioritizes and classifies the information according to its importance.
The title should be the largest text in the content of your newsletter template
Subtitles should be smaller than the title.
Break your content into short paragraphs, lists, include white space… uganda whatsapp resource nobody wants to read a huge paragraph.
Include a CTA that stands out and encourages taking an offline action, such as click here, download your ebook, buy online... As for the location, it is best to find it after the explanatory texts, as people will not take action until they are put into context.
The following template is called Jenn and exemplifies what we mentioned above. The titles can be clearly identified, the CTAs are highlighted, the paragraph it includes is not at all long and the subtitles or names of the products/services are smaller than the title but still do not lose prominence within the content.