Grefusa, present on the red carpet

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on the scale, which was raffled live along with subscriptions on Ibai's Twitch channel. The corners of the ring were decorated with their iconic Grefusito, which, according to the brand, gave them even greater visibility than in previous events. Ibai even mentioned how Grefusito managed to get into the ring. In addition, Grefusa was the only brand present on the red carpet, where Grefusito and Andrea Garte, Viruzz's girlfriend, interviewed the influencers who walked the runway.


Other brands were also present on the night. For example, the boxers' fight timer was sponsored by G-SHOCK , the renowned watch brand from CASIO.

Spotify also participated by creating the official playlist for the event. In addition, Maxibon provided a refreshing, summery touch with its ice creams. Its motto, #NoTiresLaToalla, appeared on all the screens, even during the replay of the highlights of each fight.

All of these actions allowed brands to increase brand awareness, especially on social media, where many of the clips and videos shared went viral, reaching massive audiences and connecting with potential new customers. By getting involved in an event as popular and talked about as the Velada, brands were able to insert themselves into the social conversation in a natural way, taking advantage of the attention and enthusiasm of the spectators.

The keys to understanding the success of the Evening of the Year IV
Authenticity plays a crucial role in the organization and success of this event. Ibai Llanos has cultivated an authentic and approachable image, which strengthens the emotional connection with his audience. The brands that collaborate with his event have the advantage of transmitting their messages more effectively, taking advantage of the credibility and authenticity that Ibai has built over the years with his community. However, there are other factors that the influencer has been able to take advantage of to consolidate one of the most anticipated and successful events in the sports entertainment industry.

1. Lineup of guests, singers and influencers who attract massive audiences
The Soiree of the Year 4 was notable for its lineup of guests, which included some of the most influential and popular artists, content creators, and influencers today. Although this time only streamers or YouTubers participated in the battles, the match not only attracted massive audiences but also significantly amplified the reach, turning it into a global cultural phenomenon.

Each of the singers who participated are among the most listened to and recognized of the moment, providing a sense of validity, timeliness and relevance for the audience. Not to mention the presence of film legend Will Smith as a special guest, making the event more attractive and unique.

The presence of influencers such as Violeta Mangriñán, Lola Lolita, Marina Rivers, Cristinini, Paula Gonu, Ares Teixidó, Sofía Surfers, and Anna Ferrer Padilla added a touch of fashion and style to the Evening of the Year 4. These personalities, known for their influence on social media and their ability to set trends, took the opportunity to parade through the photocall and sh administration directors email database ow off their looks . In doing so, they not only highlighted the importance of fashion at entertainment events, but also became ambassadors for the event, providing greater visibility through their own social media accounts.

Having the presence of these types of influencers is not a coincidence, as their participation amplifies the visibility of the event beyond the direct spectators, attracting the attention of people who may not be familiar with it.

2. Connecting with younger audiences
Another key aspect of the success of this sporting event has been the profile of the audience with which they have managed to connect. Every year, La Velada de Ibai Llanos attracts a predominantly young audience. This could largely be explained by the fact that more than 42% of Twitch users are between the ages of 18 and 24. In addition, according to data obtained from the Kolsquare influencer marketing platform , more than 80% of Ibai Llanos' followers are also male, also between the ages of 18 and 24.

The fact that this event achieved a 51.1% audience share among under-35s offers an effective solution to brands that have difficulty connecting with generations such as Z and Alpha. This demographic segment is especially valuable for companies, as it is difficult to reach through traditional media. The event’s ability to capture and retain the attention of this group demonstrates how digital entertainment formats, combined with the participation of influential personalities, are redefining marketing and advertising strategies.