How to design the main page of a website

[shammis606]

Designing the home page of a website is an important, useful and exciting process that will help you discover a lot of new things. The name "Home" itself speaks about the importance of this page. This is the place where visitors not only determine where they are, but also form their first impressions of the company. In this article, we will talk about what types of home pages there are and how to design them correctly.

What are the main pages?
Services website
The page of the service website should be such that a person who what is gcash comes to your website for the first time immediately understands the whole point.

What needs to be posted:

a visible catalog of services with convenient navigation and clear category names;

3-5 advantages;

portfolio of works;

price;

contact.



Online store
Here the main page is the first step both to communication with a future client, and a showcase, and advertising.

What needs to be posted:

product catalog containing search by categories and filters;

promotions and special offers;

feedback;

reviews;

contacts.



Landing
The peculiarity of the landing page is that it is a one-page site, on which only one unique selling proposition is promoted. This can be a special product, service or training course. The main page of the landing page is the first screen, but the user can scroll the site to get additional information.

What needs to be posted:

presentation of the offer;

illustration of your sales proposition;

"learn more" button;

feedback;

target action button.



Information site
There are resources that do not aim to sell, but are intended to provide visitors with useful information on a specific topic. These are usually websites of government agencies, cultural institutions, charitable organizations, etc. Despite the lack of commercial goals, people visit these sites specifically to obtain information.

What needs to be posted:

logo, name of the organization;

clear description of the site;

address and contacts;

feedback;

information block (posting photo reports, completed work, etc.);

announcement of events.



Errors in design
A full catalog of goods or services. You shouldn't add the entire range directly on the main page. It's better to make the catalog as a clickable menu.

Huge text descriptions. If you think that the texts are important and useful, then the visitor will be tired of them from the first seconds.

Low quality images. Illustrations, photos and videos must be of good quality and match each other.

Too many good reviews or benefits. It is recommended to leave only 3-5 elements on the main page so as not to overload it with content. For reviews, it is better to use a toggle slider to give visitors the opportunity to view more reviews. It is important to be humble and professional, instead of bragging, to create a positive impression on visitors. It is recommended to demonstrate your skills and competence with a portfolio, full information and feedback, rather than just talking about them.

How to place elements on the main page
Think about usability. The page should be convenient and intuitive. The development of the appearance and layout of the main page should begin at the prototype stage. To do this, you need to study competitors' sites, understand the needs of the target audience and determine the company's corporate style. This will allow you to create a main page that is accessible, understandable and attractive.

Focus on what's important. Don't forget to highlight the benefits of your unique selling propositions. The home page should attract and hold the visitor's attention so that he or she becomes your client.

Make sure navigation is easy and clear. The navigation on the home page should be designed to direct the visitor to the main action you want them to take. Provide the visitor with easy access to all important sections and functions.

Don't overload the page with text. Focus on key points. The user has just visited the site, so it is important to present the information briefly and clearly. Conciseness and meaningfulness of texts will help to satisfy the needs of visitors.

Adapt the page to mobile devices. The page should be displayed correctly and be convenient not only on a computer, but also on smartphones and tablets. When developing a mobile version, consider the location of the main elements and menu, possible abbreviations and hiding of content.



Conclusion
Remember that your home page is a showcase of your company and the first impression of it. For a visitor to become a loyal customer, he must feel a positive and emotional attitude, a willingness to help, understanding and responsiveness. Present this competently and ethically in headlines, descriptions and images.