How to get more views on TikTok?

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The topic of the video is one of the most important keys to getting more views and increasing the number of followers. The information that the video communicates plays an important role. Therefore, brands and creators must make sure to categorize their content clearly. In this scenario, hashtags and keywords are key elements to increase reach. But besides hashtags in the caption, the audios, the effects you choose, and also the transcripts of the video are also important.

The social network's algorithm also takes into account the location and language preferences of the device and, accordingly, decides for whom your content is relevant. So, before starting the campaign, check the location selected by your app, the language and the type of device you use to publish your content.

And be sure to take advantage of TikTok’s built-in features like sounds, effects, and text editing. According to the app, “these native features help your content feel native to the platform, which can also help it appear on more For You pages.” For example, when it comes to sounds, 88% of users find sound extremely essential in the first few seconds on the platform, and songs that have 120 or more beats per minute are the ones that achieve the highest view rates.

Similarly, user feedback is important to TikTok , so videos marked as “not interested” will have a hard time if this has happened frequently, especially within the target audience. However, a “not interested” isn’t entirely a big deal, as the algorithm curates each “For You” page individually.

Why do some TikTok videos have few views?
Before we get into the possible reasons for low views on TikTok content, you should know that there are strong and weak indicators in the app, which allow a video to be classified as relevant or not for people. A strong indicator is, for example, the quality of the content, while a weak indicator could be whether users watch a video from start to finish or whether they all live in the same country. As a result, strong indicators are the ones that carry the most weight in the process.

Based on the above, the quality of the content is one of the most important factors within the platform. When brands or people produce videos with poor lighting, poor sound or simply uninteresting, they make users quickly change and continue browsing, indicating to the algorithm that it is not valuable content.

Another reason for low views may be that the hashtags, relevant keywords, or appropriate descriptions were not used . On the other hand, the time of publication is also another factor that can play in your favor or not. Publishing a video when most of your followers are not active can limit its reach.

Finally, violating TikTok's community guidelines can result in your content being penalized by making it less visible or even being removed from the social network.

Read also: How to improve your engagement rate on TikTok?

Is it possible to get new followers with the TikTok algorithm?
Yes, it is indeed possible to gain new followers using TikTok's algorithm. While accounts with more followers tend to have more views because people are actively seeking out that content, there are smaller user profiles that, by genera hr directors contact list ting engaging content, the platform boosts them and thus increases their follower base. And as we mentioned before, by using elements such as hashtags, popular sounds, and maintaining a posting frequency, it is possible to maximize exposure to gain more followers.

Can TikTok's algorithm be changed?
The algorithm cannot be modified by users, but there are some tricks that allow you to “reset” your profile based on your previous interactions, in case certain content is no longer of interest to you. Here are some options:

Delete your comment history and watched videos: To do this, you will need to go to your TikTok app and click on the “Profile” button; then press “Settings and privacy” where you will look for the “comment history and watched videos” section. Finally, you will have to select the content that no longer interests you and click on the delete button. This way, the algorithm will understand that these are already content categories of interest to you.
Follow new accounts: Another way that works well most of the time is to start following accounts of users who publish content different from what you usually consume.
Use the “Not interested” option : If you see content that you don’t like or that no longer interests you, you can long press on the video and select “Not interested.” This will inform the algorithm that you do not want to see that type of content.
Changing your location : TikTok shows content from brands and people based on location, so changing your location could affect what content appears in your fee