3 additional ways to monetize with your Instagram account

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Instagram content creators can access various forms of monetization, here are some additional ideas:

Sponsored content: Brand-influencer partnerships are often one of the most common ways content creators can generate revenue. Sponsored content is an agreement where the company pays or offers a benefit to the influencer in exchange for posting about their products or services. This is often a huge benefit for businesses, as over 61% of users trust recommendations made by influencers more, and the ROI on influencer marketing is estimated to be much higher compared to other strategies, earning an average of €6.5 for every €1 invested.
Affiliate marketing : This strategy involves paying influencers based on the owner/ partner/ shareholder email database sales they generate. Instagram offers a few options for this, such as creating stories or posts in the news feed that include tags of affiliate products, followers can click on it and get more information or buy the product.
Badges in Live Videos: This is an Instagram feature that allows viewers to show their support and appreciation by purchasing virtual badges that they can then send to their influencers during live streams. Viewers can purchase various badges during the live stream at €0.90, €1.89, and €4.99.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.