Sales technology is directly dependent on marketing trends. In the digital era, sales by phone have lost their relevance, and those who still practice them are advised to study the guide to effective sales presented below.
Brand promotion through traditional and non-online methods remains the same:
Interaction with the buyer at retail points of sale. Consists of extended display, use of various means of attracting attention, organization of tastings, provision of discounts and gifts for purchase, etc.
Communications at the self employed database points of product consumption. As an example, we can cite alcohol producers who conduct an active advertising campaign on HoReCa channels (restaurants, cafes, bars) through displays on counters, branded dishes and waiters' clothing, menu inserts and special offers.
Use of affiliate programs and organization of various events for target audiences.
Conducting free master classes, seminars, participation in exhibitions, competitions, etc.
Popular sales technologies today
All of the above tools are actively used by almost all brands. Without using them, it will be very difficult to maintain the positioning of your company in the market and ensure competition with other manufacturers.
But if an entrepreneur has plans to scale his business, then he cannot do without using modern techniques and methods of online sales. The most relevant in 2023 will be:
Active sales head-on. The main tools will be contextual and targeted, video advertising, remarketing and email newsletters.
Native PR formats that involve working with bloggers and opinion leaders.
Product placement in videos (YouTube, TikTok, Sloy) and text posts.
Interacting with customers in a playful manner using contests, lotteries, entertaining tests, etc.
AR technologies that facilitate purchasing decisions (virtual trying on).
When using such tools, the strategy of personalizing work with customers comes to the fore. Usually, it is implemented using special CRM systems. Specialists in this area have the ability to create a single history of interaction with the client through various communication channels, such as social networks, instant messengers, phone calls, chats, e-mail, web forms, etc.
Using the squatting function, the manager can predict the probability of a successful deal, make visual reports and statistics, on the basis of which strategic plans for the company's development are subsequently built. With the help of the CRM system, the process of subscribing/unsubscribing from e-mail newsletters is automated, advertising is shown on social networks at the moment when the client is really ready for it.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients