Tips for targeting and managing Facebook ads
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In web marketing, the higher the LTV, the higher the cost recovery rate for customer acquisition and the better the ROI. LTV (customer lifetime value) refers to the total amount of revenue generated during the period a customer has a relationship with a company. Ways to increase LTV include increasing the purchase amount of each customer and increasing customer satisfaction by improving CX (customer experience).
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ROI, which indicates the rate of return on investment, is used in web marketing as an indicator of the ratio of advertising costs (investment) to revenue. Make a quantitative evaluation and strive to review and improve your measures.
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