In the digital age, it is likely that a good B2B customer experience cannot be understood without the relationship with other users of the brand.
Below, we will detail a real example of how the creation and membership cell phone number lookup philippines of a B2B community can be an opportunity for differentiation for a brand.
Our CEO, Alejandro Vázquez-Palacios , had the opportunity to lead as Manager, from 2010 to 2013, a large B2B community dedicated to the world of construction materials distribution: Ibergroup.
In this case, it was not a specific brand that created the community, nor an individual or company looking for a business model, but rather it was the joint initiative of a group of companies similar in essence and vision, which could even be considered competitors.