What types of content plans are there?

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Short-term and long-term
The publication schedule is made for a week, a month, six months in advance. It depends on the marketing and informational tasks of the brand, the experience of the specialist who is leading the project, as well as the number of ideas for posts and their relevance, taking into account long-term planning.

SMM specialists often first “feel out” the audience during the week: which formats are the best and at what time, and then adjust the content plan, depending on their findings. For example, the audience comments and reposts publications in the second half of the day, and is almost inactive in the first half - taking this into account, it is worth adjusting the mexico customer email list posting schedule to the time of the audience's activity. When the preferences of subscribers are already clear, you can make a longer schedule: for a month or a quarter.


Sample content plan for the week

Content plan for the month
Template and individual
There are many content plan templates available online. The problem is that they often do not cover the needs of a specific SMM specialist or blogger. You can take a template as a basis and then modify it to suit your needs.