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Furthermore, with social media advertising and ad technology, you can now reach a very specific target audience and market your products to the people who are most likely to find value in them. Therefore, even without the help of external partners, you can drive traffic to your EC website through advertising on social media and get a decent number of orders this way.

 

Additionally, according to a Brizfeel survey, 57% of people prefer to shop online rather than in-store (and that number will only continue to grow post-pandemic!) This means that by offering an e-commerce website to your customers, you can make sales easier for both yourself and them.

Examples of successful D2C brands
 

Warby Parker

Source: Warby Parker

Warby Parker is said to be the world's first brand to succeed with a D2C business model. In the United States, where expensive glasses are the mainstream, the brand has gained consumer support by selling low-priced, high-quality products designed and manufactured in-house.

The company also excels at social media marketing. They offer a costa rica telegram number database service where customers can order products to try on, and then if they post a photo on Instagram of themselves wearing a piece with a specific tag, Warby Parker will comment on how to style it. This one-on-one communication garnered major brand recognition and in 2015, the company was named one of the “World’s Most Innovative Companies” by Fast Company magazine.


Source: Allbirds

 

Founded in 2016, Allbirds is a very dynamic D2C brand currently valued at $410 million. Allbirds produces eco-friendly and comfortable shoes made from natural materials such as merino wool, eucalyptus fiber, and sugarcane.