Consumers should have the impression that the product is "necessary" in their everyday life. All channels of interaction should be activated. Any contact with the target audience should be thought through, starting from instilling the value of the product to its delivery to the place of receipt by the buyer. The process of cooperation with the company and the product itself should leave only a positive impression so that people want to come back again.
Relationships with the target audience
When describing a company's ig database business model, you need to think about how to attract customers and then achieve long-term cooperation. You should understand how best to maintain a dialogue with clients (by phone or by sending an e-mail). Some products are purely self-service, so you need to think about how to unobtrusively offer help to maintain a dialogue in the future.
Sources of income
It is necessary to determine through which channels, how exactly and for what specific services the company will receive financial resources.
There are several ways to receive money, for example:
sell goods or services;
make a subscription;
organize rent/leasing;
implement licenses;
receive a commission by acting as an intermediary;
provide advertising.
Having decided on the profit channel, you need to establish pricing and payment methods. Not all target audiences will be equally solvent, which should be taken into account when analyzing each segment. Having calculated the possible profit, it will become clear how relevant the chosen business model is.
Key Resources
All resources need to be brought together and ensured that this amount is sufficient not only to launch the business, but also for its further functioning and possible expansion. This includes everything that is necessary for the product to appear on the market, its advertising, ensuring delivery to the client, after-sales service, etc. Resources are not always money. This includes a team of professionals, technical premises, and transport.
Rules for an effective business model
Key processes (activities)
It is necessary to think through and describe:
what actions need to be taken to produce and sell a product;
what methods will be used to resolve contentious issues with clients and how exactly to ensure comfortable cooperation with the target audience;
how to more successfully support and develop networks/CRM systems/software and other platforms for interacting with clients.
Key partners
You need to choose reliable suppliers and partners for smooth cooperation. Each party should benefit from working together.
Cost structure
It is very important to structure the available finances. At the initial stage, serious investments will be required. In order not to lose them, it is necessary to determine the required amount of investment to start production, as well as the amount planned for maintaining and developing the business.
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