And if in the midst of your analysis you come across content created by users themselves or the influencer themselves encourages their followers to share their personal experiences with your products by using specific hashtags or mentions of your brand , you can further boost the reach of your campaign. Take advantage of all that content generated by followers to promote your brand and products in a more real and human way , as this can generate a positive impact on future customer decisions, and of course on the final function of the strategy, sales.
Examples of successful influencer marketing campaigns in Spain
It is becoming more and more common to see companies using social media as sales channels and creating influencer marketing campaigns, due to the obvious positive results in terms of visibility and consumer reach. For this reason, below we present some of these campaigns that have been executed with great success in Spain.
Goiko with streamer Axozer
We saw a successful campaign in the restaurant sector in Spain with Goiko, a chain of hamburger restaurants, which carried out an advertising strategy with the streamer Axoner in the summer of 2022, generating more than 480,000 online interactions and an earned media value worth 524,414 euros.
Ibai Llanos and Dominos
Ibai Llanos, one of the most popular streamers and content creators in Spain, partnered with the renowned pizza restaurant chain Domino's to carry out a promotional campaign. On that occasion, Llanos launched his own pizza called "the hardest." The announcement of the launch was made during a Twitch live stream taking advantage of the huge audience of more than half a million viewers.
The “ Hardest ” pizza was sold in all Domino's Pizza stores in Spain for 3 months and was ranked in the top 3 of the most ordered pizzas on the Domino's website.
Multiópticas and Laura Escanes
The Mó x Laura Escanes campaign is a prominent example of collaboration between a brand and an influencer to promote products and generate an impact in the market. Laura Escanes, a renowned Spanish influencer and writer, partnered with Multiópticas to present the ENDLESS SUMMER collection, which offers bold and daring eyewear models.
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together cmo email lists more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.
table of Contents
Key points about sales in influencer marketing
What is the definition of influencer marketing and sales?
Marketing and sales are the same thing. Are there differences between the two terms?
Advantages of influencer marketing for sales management
Brand strategies that marketing departments can boost through influencer campaigns
What functions and activities can an influencer develop in a marketing plan for companies?
What is influencer marketing and advertising and how to create it to sell more?
Tips for specialists and experts in the field who want to improve sales with influencer marketing
Examples of successful influencer marketing campaigns in Spain
Influencer Marketing: Shall we take your strategy to the next level?
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