This article explains the basics, history, and procedures of web marketing for marketers. It australia physiotherapist mailing lead also explains the types of measures and how to measure their effectiveness, so please read it for reference.
table of contents
Differences from digital marketing
Differences from content marketing
History of Web Marketing
The dawn of the Internet (around 1994-1999)
Internet Growth Period (around 2000-2004)
The maturity of the Internet (around 2005-2009)
Internet Transformation (2010 to present)
Why is web marketing needed?
The purpose of web marketing
Because accurate marketing and effectiveness measurement are possible
Five steps to web marketing
Decide on your marketing strategy
Decide on your marketing goals
MA (Marketing Automation)
CRM (Customer Relationship Management)
summary
What is Web Marketing?
Web marketing is a marketing activity that uses websites and services on the web. Web marketing involves delivering advertisements and creating content to attract users. The goal of web marketing is to get users interested in products and services and have them purchase them.
Differences from digital marketing