What KGIs and KPIs should you set for marketing automation?

[monira#$1244]

First, let's briefly review what KGI and KPI mean. KGI stands for "Key Objective Indicator" and can be understood as an overall goal to achieve. This is the metric that measures whether you are achieving your company's goals, so it needs to be clearly defined with numbers and units. Next, set KPIs or "Key Performance Indicators" to measure intermediate progress towards achieving larger goals or sub-goals. KPIs are subdivisions of larger goals and help you visualize the steps required to achieve the ultimate goal.

 

KPIs for online marketing are usually things like the number of web visits, the number of inquiries, and the number of sales meetings with potential customers. When using marketing automation, seminar registration rates and sales with existing customers via email can also be set as KPIs.

 

If you attempt marketing without setting KPIs, you will only be dominican republic telegram number database judged on the end result - the KGI. In this case, not only will you not be able to regularly evaluate your progress and make necessary adjustments to your strategy, but you may not notice any problems in your methodology until the very end. With marketing, continuous PDCA (Plan, Do, Check, Act) is essential to success, but it is difficult to review your progress/success if you have zero metrics to compare to.

 

KeyGen Examples
Percentage of sales generated by marketing
Profits from marketing
Number of sales meetings obtained through marketing
Transaction rate
Number of sales negotiations obtained through lead nurturing
NPS Customer Satisfaction Index
CPO (Cost Per Order)
CPA (Cost Per Acquisition)
CAC (Customer Acquisition Cost)
Total costs include personnel and indirect costs for marketing and sales activities
 

Key Performance Indicator Examples
The number of sales negotiations created by the campaign (the number of leads passed)
Number of prospects who qualify for higher status
Sales suggestion rate and closing rate
Average unit price and LTV of marketing
CPA and Chief Procurement Officer
ROI and ROAS of marketing activities
Number of website visits, conversion rate (CTR)
Number of emails sent, open rates, link click rates
Number of scenes created
Leads with a score of XX or higher
The number of people who participated in a specific campaign (e.g. free trial users)