'The key to my career has been not being afraid'

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Lyona is an illustrator, music video director and businesswoman, among other things. She has managed to break many taboos, and always in her own way .
If in the comic 'Sex¡oh!' My sexual revolution' (Random Comics), Lyona made a very honest and funny photograph about sexuality, in 'Madr¿eh?' (Random Comics) she put on the table many other questions that are not always pleasant to answer about motherhood, but she answers them without any fear and also, in a tremendously funny way.

In this edition of Holded Magazine 's 'Interviews' , we talk to kuwait phone number list Puig (AKA Lyona ), a multidisciplinary figure (although she doesn't like the adjective) who directs music videos for bands like Love of Lesbian or Lori Meyers, collaborates with brands like Vans and creates accessories of all kinds with her personal and fun style. How does she do it? How can you talk about what nobody wants, while also making the listener smile ? She tells us about it…


Lyona (@lyona_ivanova). Self-portrait.
David Romera: It seems healthy to break myths and taboos, doesn't it?

Lyona: Yes, of course. I was born into a family where these taboos didn't exist. I'm very lucky and it was only when I was older that I suddenly realised, talking to people, that not everyone feels that way. There are still people who are surprised when you say that you masturbate or when you talk about things about your sexuality. And that shocks me, and that's why I started to make these cartoons trying to talk about these things in a natural way. And I did it from my point of view, in an autobiographical way, because I thought: wow, if I want to naturalise it, then I have to show that I'm not ashamed, right? Because if you set limits for yourself, you're already going back to the taboo again.