Interview with eCom Unity Live sponsor, Klar founder Max Rast

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commerce brands with a bespoke data operating system designed to simplify third-party data management and analysis. Klar offers one-click integration with tools like Shopify, TikTok, Pinterest, Facebook Ads, Google Analytics and Ads, and Klaviyo to deliver up-to-date data analysis from all channels in one place.


On April 13, the company will host eCom Unity Live, an online event for e-commerce players that will examine the state of the e-commerce market and how to gain the most relevant insights from available data. In this intervie vp engineering email database w with eCom Unity Live sponsor Kolsquare, Klar founder Max Rast explains why Klar is relevant for brands combining e-commerce and influencer marketing.

How did the idea for Klar come about?
I wanted to do something easy, equivalent to Shopify or Klavio, but on the data side of the business. Something that was easy to set up, fast, easy to maintain, affordable, but also gave me flexibility and customization in the right places, while allowing me to dig deeper into the data . Something that combines the three main levers of growth for an e-commerce business : acquisition, retention, and finance. Klar gives you the power of an in-house team of five or six people at a fraction of the cost and much faster.

It saves you time because you don’t have to spend time creating your own reports. We give you much more insight into your data than an e-commerce brand with less than €50 million in revenue could ever get, because they simply don’t have the resources to hire a team of five or six people. Most of our clients have between €1 million and €50 million in ARR.

What are the strategic challenges that you help them solve?
Every brand’s data and situation is unique. The classic case is really understanding which marketing channels drive performance and efficiency in the short term – revenue – but also broken down to profitability level and again even further, down to the lifetime value of a customer. The integration of where I spend money, what quality of customers I acquire and how much profit I generate from them over a longer period of time – putting it all together, that’s where the juice is.

For e-commerce professionals, are there specific channels and platforms that are more important than others?
There is a very clear hierarchy within e-commerce brands. Number one is usually Facebook . Number two is Google. Number three is influencers and number four is TikTok. This can vary from brand to brand. Some brands have more weight on Google because there is a search demand.

We literally collect and measure everything . We start with the obvious short-term metrics like return on ad spend, new customers, customer acquisition costs, etc. But we can go a few levels further. We can find out how many existing customers have churned and were inactive. Did a particular influencer reactivate those customers? Because new customers are great, but reactivated customers are often overlooked but very valuable.