6 advantages of PowerZAP over the native Bitrix24 feature

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Integrating the technologies used in your company can be extremely strategic when it comes to process automation . This means that you can make the most of each tool to expand the possibilities of your business.

For example, Bitrix24 CRM users can bring WhatsApp conversations into the platform through the PowerZAP WhatsApp API for Bitrix24 application – available in the Bitrix24 marketplace – which offers a series of advantages to increase the productivity of support teams and provide a good customer experience.

The Bitrix24 platform even has a native option for conversations via WhatsApp, but it is very limited and may not meet the needs of more complex operations or those who see WhatsApp as an important source of revenue.

Continue reading this article to understand why it is a good idea to invest in the WhatsApp integration developed by Br24.

The advantages of PowerZAP WhatsApp API
Responding to consumers on an omnichannel platform , automating messages with attached files, sending audio and keeping a history of conversations in the CRM are valuable resources for a more integrated and fluid WhatsApp strategy.

1) Centralization of messages in the Contact Center
Just like the native Bitrix24 feature, PowerZAP WhatsApp API allows you to centralize all messages sent and received on the platform, allowing different employees to use just one phone number – if you need more, there is also this possibility.

Once configured, the API WhatsApp Integration uses the Contact Center's own resources to create queues, transfer or forward messages to specific agents – the native resource also does this, but below you will understand where the WhatsApp API differs from Contact Center conversations.

To use this feature, you need to purchase a connector , that is, a service that allows you to send and receive messages on the platform, acting as a “telephone operator”.

2) Integrator options beyond Twilio
For WhatsApp messages to be sent and received successfully, Bitrix24 users need to nigeria telemarketing data purchase a separate integration service , which works like a mobile operator.

The only service supported by the native option is Twilio , which, although it has a good reputation in terms of stability, can be a major limitation.

To start using the service, you need to complete a verification process, which isn't exactly quick or easy to do. If you access the Bitrix24 helpdesk, you'll see that even they warn you about this. In addition to the time factor, Twilio can also be a budget barrier for some companies.

The good news is that PowerZAP WhatsApp API for Bitrix24 app has partnered with another connector like Messenger Bird , which is another official connector and has advantages like:

better investment compared to Twilio;
speed of approval;
not needing a cell phone connected all the time.
We recommend that you learn about each of them and understand which one best applies to the reality of your company's processes.

3) Message history directly in CRM
From now on, we will talk about exclusive features of the PowerZAP WhatsApp API application , since Bitrix24 WhatsApp is currently only available for use in the Contact Center.

The PowerZAP WhatsApp API application has the advantage of also connecting to the Bitrix24 CRM , through the conversation history and automation of sending messages.

That's right, the exchange of messages is automatically recorded in each contact's timeline , without you having to copy and paste the messages into that space.

You will have recorded everything that was agreed upon during a negotiation with the client, which facilitates quick consultation and, most importantly, prevents your team from losing important information if the message is later deleted from WhatsApp.



4) Automated sending of messages
It is also through Bitrix24.CRM that you can automate WhatsApp , sending messages with attachments to contacts that enter your Cadence Flow. This is a feature available only for Bitrix24 accounts, which have the marketing automation feature.

>> Click here and see if your plan includes this option.

When creating an action, instead of selecting to send an email or SMS, you can choose PowerZAP , as shown in the image below, by selecting Custom Automation Rules >> [ PowerZAP WhatsApp API for Bitrix24 ] WhatsApp Activity .



You can use this feature to send messages with specific dates – how about a birthday reminder with a super discount –, remind about payments and many other strategies that can help with the retention and sales strategy .

You can also use variables from Bitrix24's own fields to personalize your message, for example, with the name of the person who will receive it.

5) WhatsApp strategy monitoring dashboard
With this feature, you can prove the ROI of your WhatsApp strategy much more easily and also help you make decisions more quickly.

When you access the application in Bitrix24, you will see this view of the dashboard as shown in the image below. Note that it is located in the “reports” tab:



First select the period of the report you want to generate. Then just check the following metrics:

Leads and business generated by WhatsApp;
Total revenue from your strategy;
Average ticket of business generated over the period.
You will also have the status of deals (won, ongoing and lost) and leads (created, converted and lost), which are recorded from your CRM data. See the graphs below:



With this feature you have advantages such as:

Clearly demonstrate the return on investment of your strategy;
Monitor lead and business generation daily ;
Make decisions faster to change your strategy;
Know exactly how important the channel is for your sales.