Black Friday 2021: 10 Digital Strategies to Increase Your Website Sales

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A date of exceptional importance for online businesses is approaching: Black Friday. While the online sales channel proved to be extremely important throughout last year, including on Black Friday 2020, no major changes are expected for this year, even though physical stores already have fewer restrictions on the entry and permanence of customers within their premises.


10 Digital Strategies to Increase Your Website Sales

Bet on landing pages
Create custom landing pages for Black Friday . This will not only bahrain phone number list your brand create a competitive advantage, but it will also increase the number of contacts and, consequently, the conversion rate.

For example, in exchange for a special offer or promotion, you can ask users to fill out a form in which they leave their contact details which, once registered in your database, will be important in your marketing campaigns in order to convert leads. in customers.



Invest in email marketing
Black Friday is only on November 26th, but in order to increase your brand's visibility and prepare the ground for this very important day for consumers, you can create a pre-campaign where you take the opportunity to anticipate some offers and promotions.

A good way to do this is through email marketing, as this tool will allow you to offer differentiated and early promotions to consumers, in order to awaken in them the need to purchase.

Personalize the messages sent as much as possible, as by doing so the emails will become relevant and business-enhancing content.



Offer payment methods that suit consumer habits
Even if you properly prepare your e-commerce website to sell on Black Friday 2021 from a Marketing and Logistics point of view, if the check-out process (purchase completion with payment) is slow and offers online payment methods that are not suited to consumer habits, it is very likely that the shopping cart will be abandoned.

To prevent this from happening, you need to pay special attention to the online payment methods you make available to your customers. We found an example of a safe and avant-garde option in REDUNIQ@Payments, a solution that simplifies the entire remote payments process in terms of time and costs, even if you don't have a website and sell through marketplaces.

Developed by REDUNIQ, a specialist in the development of online payment solutions , REDUNIQ@Payments is a “turnkey” online payment method that will allow you to receive payments via WhatsApp, email, SMS, Multibanco, Visa and Mastercard cards, Multibanco or MB WAY references and, consequently, attract more customers to your digital business.

From the same REDUNIQ comes another solution for accepting payments from e-commerce, but this time more aimed at professional online stores. Called REDUNIQ E-Commerce, this solution will allow the website, through a simple integration process, to accept online payments with Visa and Mastercard debit and credit cards, Multibanco and MB WAY references.