SMM is a marketing strategy aimed at promoting products, services, brands or companies through social networks. The main task of an SMM specialist is to effectively advertise a brand using various social media tools, such as pages, communities, targeted advertising and others.
Community management is the process of creating and maintaining relationships between people who share common goals, interests, views, activities, hobbies, location, gender, nationality, problems or circumstances. The primary responsibilities of a community manager are the ability to establish and maintain these relationships.
Thus, Olga Buzova's activity in providing paid services cannot be called community management, since working with groups primarily implies creating one's own content. This "one's own" does not necessarily have to be present exclusively on social networks. As an option, organize a personal community on the site or hold meetings offline.
Feedback plays a significant key features of paytm role for both a community manager and an SMM specialist. However, for a community manager, it is of particular importance, as it becomes a key aspect of the work. When receiving comments, messages or reviews, the community manager actively interacts with the group, communicates with the participants, encourages their interest and involvement, invites and motivates them to take an active part in the life of the community.
Differences between a community manager and an SMM specialist
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When looking at the methods of interaction, it becomes clear that working with groups and SMM are different areas, but have common points of contact. The experience of a community manager, acquired in managing communities in social media, can be successfully applied in work, and vice versa.
If we consider the analogy with a house, then SMM can be compared to its facade, which beckons to be photographed. This side of the building should be attractive and directed to the outside world. While community management is all the communications that ensure life in the house: electricity, water supply. In order to sell the building successfully, both an attractive facade and a working infrastructure are necessary. Therefore, the best results are achieved when SMM and community management work together or both functions are performed by one person.
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