Customer profile is defined as a summary of the characteristics of a company's ideal consumer. It is based on statistical information (sex, age, income), psychographic information (lifestyle, values, desires) and behavioral information (habits and frequency of purchase).
Having this data at hand is essential, as 56% of consumers say they could become repeat buyers after having a personalized experience.
Want to create your customer profile? Read on to find out how!
Summary
It is possible to identify 5 main australia email address list types of clients: the self-sufficient or determined, the confused or distracted, the indecisive, the hurried and nervous and the communicative. Each of them has particular characteristics and needs special treatment.
Knowing your ideal customer profile helps you determine their needs, identify the best way to communicate with them, and make informed decisions quickly.
To create a customer profile, it is necessary to analyze the company's buyer database, study their consumption habits, identify their objectives, discover their pain points and understand how they make their purchasing decisions, among other things.
With the help of specialized software, this information can be used to offer personalized attention across all channels and increase customer satisfaction.
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In this article you will learn:
What is the customer profile?
Types of customer profiles
Importance of identifying the customer profile