If you are guided only by expenses

[aminaas1576]

WORKING IN CHALLENGING MARKETS

In some areas, it is difficult to calculate the average bill, since amounts can vary greatly even within the framework of cooperation with one client.

For example, in one month a customer made a purchase for 10,000 rubles, and in another month - for 500,000 rubles. Or a customer bought a product once, and then periodically buys additional necessary goods/services. and income for the period, ROI will show either a loss or a profit.

Predicting the average bill and calculating ROI is difficult and ineffective, for example, for manufacturers of industrial equipment, as well as some construction companies and organizations that produce and service components for complex markets and projects.

LACK OF MONETARY GOALS

If the company's goal is to promote the brand and increase brazil email list recognition, then it does not set the goal of directly making a profit. In the absence of monetary income, it is impossible to calculate ROI.

For example, the goal of a campaign is to form a loyal community. A lot of money has been spent on various events and promotions, but due to the lack of monetary income, the ROI will show a loss. According to the logic of the campaign, it should be stopped, but in this case, the effectiveness should be measured by completely different metrics.


DEPENDENCE OF SALES ON OTHER CONDITIONS

In the service sector, profits are highly dependent on the specifics of the service and customer support.