Choosing a newsletter platform

[bitheerani319]

Advertising professional from Santos specializing in Aesthetics and Cosmetics. I work in Global Marketing for a kbeauty brand in Seoul. Curious, Virgo and very happy to have you here.

Having a newsletter allows you to build relationships with your audience , promote your products or services, and drive traffic to your website. However, with so many newsletter platforms available, it can be iran phone number list to choose the right one for your brand or content project. Today I want to talk to you about what to consider before choosing a newsletter platform, and also recommend my favorite for bloggers and content creators.


What to consider before choosing?
There are several factors to consider when choosing a newsletter platform, and I’ve listed some of them below. Some may be more important to your business model, others not so much. Always remember to keep your goals in mind so you can adapt the tool to them, and not the other way around.

Ease of use
If you’re a digital business or content creator, chances are you don’t have a dedicated marketing team to manage your email campaigns. That’s why it’s essential to choose a newsletter platform that’s easy to use and doesn’t require a steep, time-consuming learning curve.

Price
Email marketing platforms can have different pricing structures, including monthly or annual subscriptions, pay-as-you-go plans , or free plans with limited features. It’s important to consider your budget and choose a platform that offers a pricing structure that works for you. Additionally, there is a popular billing model among platforms that charges per subscriber, i.e. total number of registered emails. But that’s not the only option.

Billing by subscribers vs. emails sent
Most platforms charge per subscriber, and some charge per email sent. If you have a large subscriber list but send emails infrequently, it’s worth considering charging per email. If your list is small but you send emails frequently, consider charging per subscriber. Or do as I did and choose a platform that charges a fixed monthly fee, regardless of the number of subscribers or emails.

We never consider billing models when making a decision until our list starts to grow considerably. If you are just starting out, you can opt for a tool that offers a free trial and then migrate to the platform of your choice.

Resources
The features offered by a newsletter platform can vary widely. Some platforms only offer basic features like email templates and list management, while others have advanced features like automation and segmentation. It’s important to consider what features you need to achieve your email marketing goals.