attraction and controversy
Ease of access: Many gacha games are free and easily accessible on mobile phones.
Social features: These games often have strong community features and competitive elements.
Regular updates: Frequent events and new content keep players interested.
The gacha/gacha mechanism has undoubtedly shaped the face of modern gaming, especially in the mobile gaming market. However, this mechanic has also been criticized for its similarity to gambling, especially its impact on younger players. Some countries have begun to regulate gacha games, with Japan banning certain radical forms and China requiring public disclosure of draw odds.
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What is Top of the Funnel (TOFU)?
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Common marketing terms
What is Top of the Funnel (TOFU)?
Top of the marketing funnel (TOFU) refers to the initial stage of the customer journey, in which potential customers are exposed to a brand, product or service for the first time; and the goal of the enterprise is to make the broad audience have an impression and good impression of the brand and product. Rather than selling immediately.
TOFU focuses on building brand impression and awareness and attracting leads that can be nurtured in later stages of the marketing funnel.