Chatbot: what it is for, how to use it, advantages and best practices

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Chatbots are an effective ally when it comes to process optimization , customer satisfaction and cost reduction. Strategic sectors of a company, such as sales and marketing, use this technology to increase conversion rates.

This software uses artificial intelligence to operate, and is capable of optimizing a conversation with the user, offering solutions or even presenting your product. In this text, we will explore in more depth what a chatbot is, how it works and its benefits. Check it out!

Understand what a chatbot is and what it is for
A chatbot is an artificial intelligence software designed to converse with humans. “Bot” is short for robot and is commonly used in the technology industry to refer to systems that automate activities .

The chatbot is programmed to gather basic information and help the customer or prospect find their way. Some practical examples can be cited. These robots can schedule medical appointments without the need for a human attendant, provide quick support for a minor error in a system you use, provide information about products sold online, among others.

The purpose of the chatbot is to be programmed with frequently asked questions, main demands benin telemarketing data and the optimization of solving the user's problem as quickly as possible without necessarily demanding your team's time.

Chatbots are capable of working with significant amounts of information, providing accurate and fast responses to users, and at the same time collecting and providing key data to your team if you deem it necessary.

Main advantages of chatbot for your company
Man working on his laptop. Above we find hologram images of the chatbot being used.

Using a chatbot in your company brings countless benefits. We have listed some of them. Check them out!

Process optimization
Imagine that you have a team full of demands that aim to do a good job, increasing the profitability of your business. Now imagine that this team has to interrupt their activities frequently to answer the same questions about solutions, products or services?

Successful managers aim to optimize their team's processes , so that their working hours can be dedicated to more complex and personalized activities.

Another example of process optimization through the use of a chatbot could be the initial contact with a prospect interested in a demonstration of your product or solution. A chatbot can be configured to collect data such as email, name, company and cell phone.

And all of this is delivered automatically so that your sales team can make more qualified and informed contact.

Customer satisfaction
Customers often need a quick response to a problem or question they have when using your product or even when considering doing business with your company.

And these requests can appear at any time, even outside business hours. The chatbot helps your customer to avoid having to wait too long for a response to something that may be simple.

Setting up a chatbot that takes into account your customer's main questions can greatly improve their experience and thus ensure their satisfaction.

Cost reduction
Remember when we mentioned earlier that your team might have to spend time on simple, repetitive tasks? This could mean you need a larger team that can handle all the demands.

If your business sets up a chatbot to automate some activities, a smaller and much more efficient team can take care of the other demands. This represents a significant cost reduction for your organization.

image with shades of blue, a cell phone and a tablet appear in the layout and next to it is written: Free eBook Chatbot: How to personalize your customer experience. A guide on how to use chatbots to provide quality automated service.

Learn about the main uses and types of chatbots
Person with cell phone in hand connected to images related to cars, planes, people, computers, among other images, representing the connection capacity of a chatbot.

Now that you know how a chatbot works and its main benefits, find out where it can be used in a more strategic way.

Chatbot for marketing
A chatbot can be a great help to your company's marketing department when prospecting potential customers. By setting up this technology, your team can gather information from interested parties about the ideal solution and answer their main questions about your products or services.

This can greatly increase the conversion rate of your users into leads and, therefore, be sent to work in sales .