How to Increase Brand Awareness with Influencer Marketing in 2023

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Who is your brand? What does it offer? Consumers must be able to answer these questions, because only then will they have a high level of brand awareness and, ideally, associate positive feelings and trust with your brand. Learn how to successfully strengthen brand awareness in 2023 with influencer marketing now on Kolsquare's influencer marketing blog.


Key points
Values ​​that brands can achieve through high brand awareness: reputation, trust and customer loyalty, which in the long term can lead to business success and the achievement of general marketing objectives.
A survey about your brand name awareness, product offering, and brand attributes will help you determine your level of brand awareness.
Brand awareness can be differentiated into four types: unaided, assisted, spontaneous and front-line.

Reputation, trust, and loyalty are values ​​that every brand should strive for among consumers . After all, whether you're a startup or an established company, your company's brand awareness can be a critical factor in its success. Especially with the shift to digital , consumer behavior has changed dramatically and customers are more likely to search online for brands they already know and not browse a store to identify new products.

As a result, marketers in 2023 will have to put more effort than ever into developing their strategies to increase brand awareness . One effective way to do this – as you know – is influencer marketing, because KOLs (Key Opinion Leaders) have built up a strong and interested community of followers over the past few years, who simply trust them. A recommendation from an influencer can therefore encourage followers to make a purchase much more strongly than, for example, traditional advertising on linear television.

What is brand awareness in 2023?
Again as a reminder, let’s first answer the question of what is brand awareness in 2023. The word “brand awareness” certainly gives an idea, but as a marketing term, brand awareness, or even brand consciousness, can be a b chief of vp and training email database it vague because the concept is difficult to measure with clear numbers. Brand awareness is not a metric that can be easily captured and analyzed, but rather it indicates how familiar your target audience is with your brand and how well they recognize it. It also describes the way consumers recognize a brand and its products through logos, colors, slogans, or other properties.

If you want to strategically increase your brand awareness, your campaign should specifically target a market or audience. If you want to analyze consumer awareness of your brand, you can measure the level of awareness of your brand name, your product offering, and your brand attributes . To make these categories measurable in some way, you can launch a survey among your customers or target audience.

When you analyze the data afterwards , keep in mind that high brand awareness scores alone are not meaningful. If consumers only know the name of your brand, they may not buy because they don't know what to buy and why. A good example is the technology brand Apple, because everyone knows the logo, the brand colors, and of course the different product lines of the brand.