"Customer-creating activities" are demand generation
Demand generation is a term (measure) that refers to all activities conducted to create customers.
For example, tailored follow-ups (DM or email magazines, etc.) for each potential customer (lead) obtained through various means such as websites, exhibitions, business card exchanges, phone appointments, advertising on various advertising media, etc. Demand generation is a series of processes to conduct seminars, white paper distribution, etc.) and cultivate hot leads with high purchase motivation.
Demand generation is roughly divided into three processes (activities).
Lead generation
(acquiring leads) Lead Nurturing
(Lead Generation) Supervisor Qualifications
(for clients)
By creating demand for potential customers through germany telegram number database these three marketing activities,
we will make a huge contribution to the efficiency of our sales activities.
Lead generation (getting leads)
Lead generation is a measure to attract potential customers.
It refers to all activities that create projects, such as making inquiries on the website, requesting materials, exchanging business cards at exhibitions and seminars, etc.
By carrying out activities that are in line with our company's goals, we will obtain potential customers at a higher angle.
Lead Nurturing (Lead Generation)
Lead nurturing is an activity that increases the motivation of a prospect to buy through lead generation.
The information about leads obtained through lead generation includes duplicates, competitors, and partners that your company has not targeted.
Therefore, the information (list name identification, opt-in, etc.) needs to be brought together to create a list.
Once the list is created, you will have motivation to buy for each lead. We will engage in targeted activities such as email newsletter distribution,
recruitment to attend seminars and product presentations, and distribution of product materials such as white papers to increase
the purchase intention of the prospect.
Lead Qualification (for customers)
Lead qualification is the process of selecting leads with a strong desire to buy from those who have passed the lead nurturing training.
When selecting, each lead's purchase motivation needs to be evaluated in an easy-to-understand way.
For example, we evaluate the opening rate of email magazines, website visits, seminar attendance,
number of material downloads, etc. to "visualize" the purchase intention.
This makes it easy to select leads from a high perspective and also allows the sales staff who are handed over to carry out activities efficiently.
Lead Assessment Example
Real estate evaluation example
MA tools are great for managing leads
The measures to generate demand vary depending on the company's products, services, goals, etc.,
but managing the potential customers (leads) obtained through the measures is the same job regardless of the industry.
Marketing automation (MA) tools can manage all of this at once. You can easily perform operations such as list identification, selection, and hot spot extraction.
Especially for measures related to the Web, it is an area where MA tools excel. For example, by obtaining corporate IP and personal logs,
you can obtain information such as which company is browsing which page of the company's website, which greatly improves the efficiency of sales activities.