What is TikTok Academy?

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TikTok’s growth in recent years has been nothing short of remarkable. Since its launch in 2018, the short-form video app has surpassed the 1 billion user mark, surpassing the figure in 2021.


Key points
The TikTok Academy was launched to help brands of all shapes and sizes understand what the platform has to offer and how they can best connect with their audiences.
TikTok Academy is virtual, self-service, game-based, and absolutely free to use.
There are currently two courses on offer: the TikTok Basics 101 course and the Small Business course, for brands just starting out on their TikTok journey.

TikTok ’s growth over the past few years has been nothing short of remarkable. Since its launch in 2018, the short-form video app has surpassed the 1 billion user mark , surpassing the figure in 2021 . To put that into context, TikTok already has more than a third of the number of users that Facebook has , despite only being around for four years.

It is incredibly popular among both Gen Z and millennials . According to the platform itself, 60% of users are between 16 and 24 years old , while 26% are between 25 and 44 years old.

But it’s not just TikTok’s user numbers that are impressive, but the amount of time its users spend watching TikTok content. By the end of 2021, children and teenagers around the world were watching an average of 91 minutes of TikTok each day , which is 35 minutes more than YouTube, according to TechCrunch research .

Connecting with Generation Z
With a strong Gen Z/ millennial audience , who spend a significant amount of time engaged with the platform, it’s no wonder that creators, businesses, and brands are keen to up their TikTok game and connect with audiences who have already entered the workforce , or will soon do so and dominate the spending demographic.

It seems TikTok has listened. With such an important platform for users and brands, getting it right requires work and study. That’s why TikTok has created the “TikTok Academy.”

What is TikTok Academy?
Think of TikTok Academy as a school – but not the school you remember fro investors mailing address list m your childhood. There are no books, no teachers, no boring subjects. The focus here is purely on mastering everything TikTok has to offer .

As the platform itself says, “ The TikTok Academy is a curated, lifelong learning experience designed to educate global audiences on how to best use TikTok for business, so that we continue to inspire joy and creativity around the world .”

This bio tells us a lot about what exactly users can expect from TikTok Academy.

It is self-service, virtual and can be accessed at any time.
It's educational and achievement-driven: users complete courses on specific TikTok topics to earn badges and rewards.
And it brings those groups – audiences and brands – together with practical advice about TikTok for businesses but also with inspiration on how to generate the most creative content possible .