The secret story behind the birth of the MA tool "BowNow" with a simple and low-cost concept

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Share knowledge on the transformation of prospecting from cold calling to automation
 

We, Mtame Co., Ltd., are part of Startia Holdings and were spun off from Startia Lab Co., Ltd. in 2018. Our
business is an online marketing business with website production as the core, which I have been engaged in for more than 10 years before the spin-off.

Today, we are a supplier of marketing automation tools, however, until a few years ago, we were one of the traditional sales-driven companies.

In order to acquire new customers, we used appointment making. We made 100 calls a day.
At first, the performance was steadily rising, but the new entrepreneurial way of relying on phone appointments gradually reached its limit and the sales team was exhausted.

From then on, I realized the necessity of using marketing to greece telegram number database transform the business and began to strengthen online marketing for owned media and websites.

Currently, we no longer make cold calls because we have simplified operations through the power of marketing.
This experience is one of the origins of our mission, "Make the world interesting through the power of marketing!"

This applies not only to us.
In Japan, there are many companies facing challenges similar to ours.

"Inefficient sales that make money with your feet", "profit sources that rely on existing customers", "sales without the know-how to cultivate new business" are examples of challenges, especially for small and medium-sized enterprises, who are facing urgent challenges to change by leveraging the power of technology.

The Marketing Automation Tool (hereinafter referred to as MA Tool) we provide is a tool that can simplify "using the power of online marketing to increase the number of business negotiations."

Based on our own experience, we began to think about developing MA Tools to support SMEs like us to solve the challenges we face.


Developing marketing automation tools for use in Japan
 

Selling MA tools in Japan has never been easier.

Starting around 2014 (said to be the first year of MA tools in Japan), we started proposing MA tools to website creation customers.

At that time, we were selling tools overseas as agents, but the MA tools themselves were not well known and the cost was at least 100,000 yen per month. In addition, the management screen was complicated, and it was difficult for Japanese companies with low marketing levels to start implementation. In fact, even in our annual survey, the main reasons for not introducing MA tools were "unusable" and "high price".

Therefore, our main target was small and medium-sized B2B companies that could not easily introduce overseas tools.

Due to this incident, we decided to develop our own MA tool that even Japanese companies could use.

The concept of MA tools is a must for Japanese companies.
However, we thought we should improve the situation where we decide how high the marketing level is, how high the marketing budget is, and whether we can enjoy the benefits of technology through these things.