Top Tips for Influencer Marketing During the Holiday Season

[Dimaeiya333]

It’s that time of year again: the holiday season is just around the corner and influencer marketers are gearing up for what promises to be a super-charged season on social media. But with the looming shadow of an economic slowdown and the European energy crisis threatening to dampen consumer spending and enthusiasm, the trajectory and success of the 2022 holiday season is hard to predict. Because of this – and perhaps more so than any year before – reaching the right audiences with your KOL marketing this year is more important than ever. From choosing the right KOLs for your brand and campaign, to personal relationships and co-creations, to generating organic reach, here are some tips and tricks to help your brand succeed this year.


Key points
The early bird catches the worm.
Activate nano and micro KOLs for organic product campaigns
Tap into emotional connections at Christmas with personal touches
Don't do things halfway. Social media is saturated with Christmas content, make sure your actions stand out from the rest.
Start soon
If you haven’t already started reaching out to KOLs about potential partnerships for the holiday season, you need to start now. The holiday period is a crucial time for all businesses, not just yours. This means that KOLs’ services will be in high demand, but it also means that they’re likely to be more demanding of the brands they partner with so as not to overwhelm their audiences with sponsored posts during such a busy time of year.

Starting your outreach to KOLs early gives you and your KOLs enough time to agree on the terms and conditions of the partnership, and to prepare and review content in advance. This second point is especially relevant given the additional personal demands your KOLs are likely to have during the busy end-of-year period. Preparing content and scheduling posts in advance means both parties avoid the stress of rushed campaigns, and reduces the risk of making silly mistakes.

Finally, since content prices can be expected to rise based on demand vice president software email database during the holiday period, working with creators on content in advance can be a boon in your efforts to keep prices low. Either way, it's worth a try.

Go organic
With a plethora of new and seasonal products being launched by brands, the holiday season is a natural fit for organic influencer campaigns. Sending free products to your favorite KOLs is an effective means of generating organic reach within a tight marketing budget.

But it’s important to be careful about how you do it. As awareness grows about the unnecessary waste that comes with gifting products , instead of a mass product sendout, take the extra time to reach out to your KOLs to see if they’re interested in the product first.

It may take more time, but sending gifts only to KOLs who are genuinely interested in the product makes them more likely to post qualitative content about your brand.

And in addition to reducing waste (and costs), communicating with your KOLs in this way allows you to personalize the products and messages you send, which helps develop closer relationships .