Key Facts About Instagram Influencers in 2022-2023

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Even though TikTok is growing steadily, Instagram will remain the most used platform for working with influencers in 2022. In fact, 97% of marketers think that Instagram is the most important channel to implement their influencer marketing campaigns. That’s why we take a look at Instagram influencer statistics in 2022, which will help you implement your marketing strategies in the future.


Influencer statistics are a controversial topic for many, but it is certainly impossible to imagine marketing without them. With Kolsquare's data-driven all-in-one solution , we are of course aware of the importance and potential of data sets , especially in relation to influencer marketing. With modern technologies such as Big Data, AI and machine learning, we support you in optimising your influencer marketing campaign. Read even more about influencer marketing platforms in Germany here.

But now we come to our selection of Instagram influencer statistics for 2022. You can also find the general Instagram statistics for 2022 or, for example, the top 10 influencers in Germany on the Kolsquare blog.

General data on Instagram influencers in 2022
Let’s start with some general numbers about Instagram influencer marketing. H vp manufacturing production email database alf a million influencers prefer Instagram as their only channel. Cristiano Ronaldo ( @christiano ) has the most followers with 478 million. Measured by the average cost of a post, he can charge up to $1.015 million per post.

On average, creators earn less, of course. Macro influencers, who have between 30,000 and 500,000 followers, receive $775 for a video, which is now only posted in the form of reels, $507 for a photo post, and $210 for a story. Nano influencers, i.e. profiles with between 500 and 5k followers, receive $114 for a video post and $100 for an image post, and a story costs $43 on average.

37 % of users interact with influencers on Instagram and engage more during the week , especially on Wednesdays and Thursdays, than on weekends. Images with faces perform particularly well, with 38% more likes. 87% have taken a specific action, such as following a brand, visiting its store or making a purchase.

79 % of brands using influencer marketing strategies choose Instagram as a platform and 18% of marketers believe that Instagram offers the best ROI. But beware: on average, around 10% of Instagram accounts are bots and therefore fake. Read on Kolsquare's blog how to avoid falling for a scam and fake profiles .

More than half of Instagram captions and comments contain emojis, while hashtags increase engagement by an average of 12.6% . The most popular hashtags are #Love, #Instagood, #Photooftheday, #Fashion and #Beautiful.