Then we go to GoogleAds. Go to Tools / Keyword Plan / Forecast
We enter exactly the same region and list of keywords. And we see the following data
Here the figures turned out to be more modest. Only 5,900 rubles per month. But this is without a guarantee of being in the first positions. And this is exactly what the management requires. to the maximum value recommended by the system and see a different figure
The budget increased 7 times and amounted to 42,000 rubles.
TOTAL: 134,423 rubles on Yandex, on GoogleAds. And that's just for one site.
And you also need to take into account the advertising of your other sites. The cost of the PPC specialist's work. We remember that you can't set up advertising once and abandon it. You need to constantly monitor korea email list and optimize advertising campaigns. If professionals are engaged in the optimization of advertising campaigns, then you will definitely ultimately see approximately this picture in the GoogleAds auction statistics.
You will compete with yourself for the top positions in the advertising results and increase your own rates. And where there are high rates, there are big budgets.
If you do not start competing with yourself with a small semantic core, then you should have questions for your optimizers about the purity of the attracted traffic and the presence of irrelevant queries when visiting the site. You can read about how to recognize and stop budget drain in the article .