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It is also important to be aware of and understand country-specific customs . In some countries, influencers also have to declare gifts as part of their personal annual income, which could affect their willingness to give gifts. While in the UK, the US or Germany, free gifting with micro-influencers is more common, in Poland, Russia or Spain, on the other hand, collaboration with medium-sized influencers is more likely.

Influencer marketing in Spain is booming, but many brands can still better exploit its potential. Read this Kolsquare Focus article to find out how your brand is sure to succeed.

, always ask beforehand if creators are open to receiving freebies. Especially chief vice president marketing officer email database given the discourse around sustainability, influencers only want to receive products that they have explicitly agreed to and that truly fit their preferences and overall content.

Two examples of excellent gift campaigns
Glossier , a self-proclaimed people-powered beauty ecosystem, likes to send out products before they launch. In addition to free products, Glossier sends its influencers a monthly credit of $30 USD and they receive a percentage of purchases through the affiliate link assigned to them with a 10% discount for their followers.

Another example of successful gifting among macro-influencers is the collaboration between Italian superblogger Chiara Ferragni and Italian jewellery brand Summer Mode . Although the Italian also collaborates with brands such as Fendi, Dior and co., the jewellery brand went further by sending personalised necklaces to congratulate Chiara’s daughter Vittoria on her birth. Her post gave Summer Mode 8,000 new followers in just 48 hours.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.