After the storm, there may be a rainbow

[asikurrahmanshuvo]

We've come up with some insights on some actions you can take based on the data collected in App Annie's Stage of Mobile 2022 report that can turn into great insights for many types of businesses.

So keep your eyes on the data and think about the possibilities you can take advantage of!

In short, every time a new big change occurs in the market, try to imagine what strategies you can apply that will have a positive impact on your brand and adapt to the new opportunities that may appear.

If you work with email marketing (as basically all marketers do), you've probably started south africa phone number list to worry about how all the recent privacy regulations and changing industry rules are affecting your strategies and how to adapt to it all.

Well, you’re not alone: ​​A survey called “ Email in 2022 ” found that 74% of marketing leaders are concerned about impending privacy changes, while 82% of organizations are preparing and committing to better organizational alignment.

A lot seems to be changing, from Apple 's iOS 15 and MPP, to the deprecation of app tracking data and new government regulations.

Despite all this, email marketing is far from dead: According to Wordstream benchmarking research , email campaigns had an average conversion rate of 4.29% in 2021.

To help us better understand some of these privacy trends and how they will impact marketers’ routines in 2022, we’ll review the data from SparkPost’s report.

Let's take a quick look at the results of email marketing in 2021
Omnichannel marketing strategies rose in 2021. An omnichannel strategy typically includes email, SMS, live chat, social media, display, and any other channel that can make it easier for you to reach your customers.