marketing
Before citing Kotler's definition, it is useful to know a little about this important figure in the world of marketing.
Philip Kotler is surely one of the most respected masters in marketing . In fact, he has been considered one of the most important in achieving modern marketing.
In 1967, Philip Kotler published the first edition of his outstanding el salvador whatsapp resource work “Marketing Management”, which is a bible for marketing experts as well as beginners in the world. In addition to providing an interesting vision of the discipline, he does so with great simplicity and in a language that is suitable for everyone.
From that moment on, research and data began to be published and disseminated, leading to marketing strategies being studied more seriously and the market beginning to use these techniques more and more.
Kotler gave the definition of marketing used until today, which says:
“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unmet needs and wants. It defines, measures, and quantifies the size of the identified market and its profit potential. It identifies which segments the company is best able to serve and designs and promotes appropriate products and services.”
Kotler is an author who undoubtedly came to change the existing conception of marketing, providing a new vision with interesting nuances that would become a basic pillar for the construction of what we know today as modern marketing.