Do you want to know more about it? Throughout the article we review the most relevant details of conversational marketing and we give you a couple of examples of companies that have already implemented it and are having great success.
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What is a conversational marketing strategy based on?
Conversational marketing is a japan whatsapp number list discipline of digital marketing that aims to interact with users through instant messaging platforms or chatbots such as Messenger or WhatsApp.
In case you don't remember what a chatbot is : it is an interactive agent that handles user queries based on a set of predefined responses.
This discipline seeks to interact in a more personalized way with users and is a perfect complement to other marketing strategies.
Its main objectives include resolving queries, offering technical support, etc. Throughout this article, at Bloo Media, we want to tell you what the objectives of this type of marketing are, why you should use conversational marketing, what its advantages are, and much more.
Keep reading to find out all the details!
Goals
Are you wondering what the objectives of this marketing discipline are? Below we detail some of the main objectives:
Attracting leads : the idea is to attract leads through conversations. Normally, interaction with customers, the closeness that conversations provide, usually translates into leads and… qualified leads!
Convert : Conversations usually make the whole process more human and trustworthy. This has one goal: to convert.
Recommend : Conversational marketing is not just about attracting leads and converting. Another of its objectives is to recommend content of interest to your clients or potential clients, for example: content related to articles that you have recently consumed.
Provide technical support at any time : another objective of this type of marketing is to offer customers technical support 7 days a week, 24 hours a day. This is achieved with bots, capable of answering technical queries.
Increase sales : Companies are not satisfied with just one sale. Don't make it yours. Conversational marketing can help you upsell and cross-sell, as bots can suggest other related products that complement the purchase you want to make, with the aim of increasing sales and therefore profits.