What is PIM (Product Information Management)?

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PIM Selection Series Table of Contents
≫ Episode 1: What is PIM (Product Information Management)?
≫ Episode 2: Functions provided by PIM (Product Information Management) products
≫ Episode 3: How to Choose PIM (Product Information Management) Products
What is PIM? ~ The new common sense for B2B business [PIM thorough explanation] We introduced what PIM is from the perspective of our sales staff . This time, we would like to introduce " What is PIM ?" from an engineer's perspective.

table of contents
What does PIM mean?
Background of the birth of PIM
Differences with PLM, PDM, ERP, and MDM
Key features of PIM
Benefits of using PIM
Characteristics of companies that should adopt PIM
PIM Case Studies
Key points for introducing PIM
PIM Solution Product Comparison
summary
What does PIM mean?
PIM (Product Information Management) refers to a system for centrally managing product information necessary for marketing and sales activities. Specifically, it is fantuan database a method for managing master information such as product specifications and list price, as well as promotional information to be posted on websites and in brochures, all together.

Traditionally, companies have focused on managing product information in order to manufacture and distribute products, but PIM is an important information management system for promoting the appeal of products more widely and increasing sales. The product information that is managed includes the following items:
Product Description
Catchphrase
operating instructions
Image
Brand logo
Pictogram
Incidentally, the above items plus product images, specification information, price information, etc. are called the "PIM area."
Updating product information requires revising in-house databases, brochures, and catalogs, but doing it manually is inefficient and carries the risk of human error. Furthermore, as the digital shift accelerates, if information is not updated regularly, there is a higher risk of not being able to deliver the latest information to customers.

By introducing PIM, you can always manage the latest product information and solve these problems. PIM has the advantages of being able to quickly modify information on linked product content, being able to quickly search for necessary information, and optimizing internal processes.