Email remains an important tool for digital marketing , especially for converting and retaining customers. This communication channel allows for greater proximity to your audience and reveals essential data on the performance of your company's actions. The email marketing conversion rate is one of those data points that keeps many people up at night.
Below we will give you seven tips to optimize your email marketing strategy and increase the conversion rate.
1. Forward unopened emails
You can increase the reach of your email by resending the email to recipients who have not yet opened it. You can also change the subject line of the email and resend it the following week. This way you can increase the open rate of your email.
By resending the same email to subscribers who ignored your previous send, you'll get more people to open your emails and you won't have to create a new message.
2. Test delivery times
Your customers and prospects are busy people. That’s why you iceland whatsapp resource should schedule your email delivery for times when subscribers are checking their inbox and when there may be less competition from other brands.
Ignore studies that suggest the best time to send emails is between 10:30am or 5pm – your readers likely follow a different schedule, so test different delivery times for your next email sends, then select time slots that consistently generate higher open rates.
3. Segment your lists
Your subscribers fall into different categories, meaning they all have different interests and needs. Ways to segment your subscribers include:
Demographic data
Gender
Where they live
Professional title
Behavioral data
What they do with your product
What do they buy?
Free and paid users
When they last clicked on an email
When and how often they buy
Customer registration date
Adding new users
Rewarding your best customers
Customer Email Client Data
Whether you are browsing on mobile or desktop devices
When they say they want to receive emails
By segmenting your email lists, you increase the likelihood that the messages you send to your recipients are interesting and relevant to them. In fact, MailChimp research reveals that segmented campaigns have a 13.07 percent higher open rate than non-segmented campaigns.