As is the case with other famous brands and artists who have come out ahead and have already launched their experiences or virtual showcases on Metaverso, such as Boca Rosa Company and Anitta. Metaverse: is it worth it? Even with these global initiatives, the Metaverse is still a somewhat distant reality for most of the population. There may be some early adopters, especially tech lovers and Gen Z, but it’s still a long way to go towards general acceptance. We saw, for example, Meta’s (a.k.
a. Facebook company) owner Mark Zuckerberg lost more than a half of his personal wealth this taiwan phone number data month—and part of that because the company is investing a lot in the metaverse, and people are still not quite buying it. A former Google CEO said recently that we still don’t know what metaverse is—and searches prove it: 60% of respondents in an Axios survey are not familiar with the idea of metaverse. But we sure can’t ignore a trend here: whether in the metaverse or not, consumers (especially the young ones) are seeking for more interaction, interactivity, and gamification.
and Spotify are betting on games. Apple launched its iPhone 14 on an interactive landing page. That several brands are testing strategies on Twitch. And sure, with this initiative Walmart opens the door to thousands of other brands that are still afraid to enter this new universe. As marketers, we must always be open to testing new media and take a test-and-learn approach to these new experiments. I believe that bringing interaction and gamification (in the metaverse or whatever you want to test) into your strategies can be a good bet to attract a new audience in a relevant and interactive way.