Multiple versions of content can be created for the same URL

[asikurrahmanshuvo]

You can define the percentage of traffic you want to distribute to each of them.
All you have to do is enter a value from 1 to 10 in the left column, where 10 is 100% of the traffic. See how it works in the image below:


I had a lot of ideas to test and little time to execute the project. This Ion feature allowed me to do exactly what I needed: run multiple tests simultaneously.

After some brainstorming and benchmarking , I decided which ideas I would prioritize to optimize this material.

Unlock the material
I decided that I would direct the user to the ebook afghanistan consumer mobile number list page itself, rather than to a landing page that did not show at all the richness and actual structure of the material.

The "trick" was here: to access it, the user would have to "unlock the chapters" of the material, in this way :

Test contents
I decided that my test would consist of 4 landing pages, each receiving 25% of the URL traffic. Then, at the end, it would be easy to understand which creatives were the winners. Check out the initial structure of the tests below!

Landing Page 1: a copy of the original landing page for control
In order to avoid doubting the effectiveness of the tests I had proposed, I decided to create an exact copy of the landing page that had been created in Hubspot, but within Ion.

Multi-Step Form
In the second creative, after the user clicked “unlock material,” I decided to try a multi-step form. Instead of asking for all 6 fields at once, I split them into 3 steps.