We have already mentioned some brands that have taught us lessons on how to do branding, however it is necessary to expand a little further to explain what things or actions have made them so successful.
Coca Cola
When we talk about marketing , branding or any topic that deals with how to sell successfully, Coca Cola must undoubtedly be mentioned.
A brand that gives us thousands of lessons on how to be a successful brand and on this occasion, we will delve into its way of doing branding.
Lesson 1: Coca Cola has taught us that the basis of branding is to make a good product that customers like. The secret is that what you say about your brand, the customer can confirm by trying it. In addition to boosting your intentions a little with a little viral marketing, but this is a topic for another post.
Lesson 2: Telling a story and knowing how to do it is another of the secrets kuwait whatsapp resource of branding and a lesson that Coca Cola teaches us every chance it gets. Who hasn't seen the brand's advertising spots? Surely you have felt moved or excited by one of them.
Lesson 3: Advertising is synonymous with branding , the trick is that advertising has a positive impact on the audience, when this happens, the result becomes good branding, when not, you simply fail.
Lesson 4: Branding is about connecting with emotions. We have repeated this several times and Coca Cola highlights this point. As an example, do you remember the Coca Cola campaign in which the cans had names?
Lesson 5: You have to promote your brand where there is a passionate market. Coca Cola is always sponsoring or at least having a presence at sporting events. Being close to your consumers when they are experiencing a unique and invaluable personal moment makes you invaluable to them.